Case Study · Performance Marketing
Generating 20.7x ROAS and BDT 10.3M+ Revenue for SuperFit Food During Ramadan 2026
- Client
- SuperFit Food
- Location
- Bangladesh
- Industry
- Healthy Food & E-Commerce
- Campaign
- Ramadan 2026
- Service Area
- Performance Marketing & Meta Advertising
- My Role
- End-to-End Performance Marketing Strategy & Execution
- Agency
- Techabyte Solutions
- Campaign Period
- Ramadan 2026
Overview
Project Overview
SuperFit Food is a Bangladesh-based healthy food brand offering products to health-conscious consumers.
Ramadan presented a significant opportunity to increase online sales, but it also brought intense competition among food brands, particularly in the healthy food category.
During my tenure at Techabyte Solutions, I worked on the SuperFit Food Ramadan 2026 campaign, taking responsibility for the overall performance marketing strategy and execution.
My involvement covered Meta Ads strategy, campaign management, audience targeting, creative strategy, and ongoing campaign optimization.
The campaign was designed to maximize sales while capturing high-intent Ramadan shoppers across multiple conversion channels, including website checkout, WhatsApp, and Messenger.
An important part of the strategy was also testing whether simple, authentic, unedited product videos could outperform heavily produced advertising creatives.
Goals
Business Challenges & Campaign Objectives
The Challenges
Ramadan is one of the most competitive periods for food brands in Bangladesh. SuperFit Food needed a performance-driven approach to stand out and convert seasonal demand into actual sales.
The campaign needed to address several priorities:
Competitive Market: Stand out in a crowded Ramadan food market.
Sales Growth: Maximize online sales during the seasonal shopping period.
Multiple Buying Behaviors: Capture orders from both website visitors and customers who preferred messaging.
High-Intent Audiences: Reach people actively interested in healthy food and Ramadan grocery shopping.
Advertising Efficiency: Generate strong returns while maintaining efficient ad spending.
The campaign also explored a creative hypothesis: whether raw, unedited product videos could generate stronger engagement and conversions than polished advertising content.
Campaign Objectives
The primary objectives were to:
Maximize online sales during Ramadan.
Increase orders through website and messaging channels.
Capture high-intent Ramadan shoppers.
Achieve strong return on advertising spend.
Improve customer engagement through authentic video creatives.
Approach
Performance Marketing Strategy & Execution
I developed and executed a performance-driven Ramadan advertising strategy built around audience targeting, multi-channel conversions, and authentic creative content.
High-Intent Audience Targeting
The audience strategy focused on reaching people with relevant interests and potential purchase intent.
Core audience interests included:
- Healthy food products.
- Ramadan grocery shopping.
- Organic products.
- Fitness and nutrition.
Alongside interest-based targeting, I worked on building retargeting audiences from:
- Video viewers.
- Website visitors.
- Messaging engagement.
This approach helped reconnect with people who had already interacted with the brand and provided opportunities to reach potential customers at different stages of the buying journey.
Multi-Channel Conversion Strategy
Understanding that customers in Bangladesh often prefer different ways of purchasing, the campaign was designed around three primary order channels:
Website Checkout
Customers could purchase directly through the website, providing a straightforward e-commerce conversion path.
WhatsApp Orders
Customers who preferred direct conversations could inquire and place orders through WhatsApp.
Messenger Orders
Facebook Messenger provided another convenient channel for customers who wanted product information or assistance before purchasing.
This multi-channel approach helped capture both direct website buyers and conversation-based buyers instead of depending on a single conversion channel.
Authentic Video Creative Strategy
One of the campaign's key creative decisions was to test simple, unedited product videos instead of relying exclusively on highly polished advertising creatives.
The videos focused on:
- Real product visuals.
- Product packaging.
- Product variety.
- Straightforward product messaging.
The goal was to present products in a more authentic and relatable way, helping customers understand what they were buying.
According to the original campaign case study, these authentic creatives helped build trust and significantly increased engagement and message volume.
Meta Ads Campaign Management & Optimization
The campaign strategy brought together audience targeting, retargeting, creative testing, and multiple conversion channels.
The execution focused on aligning advertising activities with the campaign's primary objective: generating sales efficiently during Ramadan.
Key areas of responsibility included:
- Meta Ads strategy and campaign execution.
- Audience selection and targeting.
- Retargeting audience development.
- Creative strategy and testing.
- Monitoring campaign performance.
- Ongoing campaign optimization.
- Evaluating performance across website and messaging channels.
The combination of audience relevance, authentic creatives, and multiple ordering options supported the campaign's overall performance.
Outcome
Campaign Results
The Ramadan 2026 campaign delivered strong sales and advertising efficiency within a highly competitive seasonal market.
Return on Ad Spend (ROAS)
20.7x
The campaign generated approximately BDT 20.70 in revenue for every BDT 1 spent on advertising.
Total Revenue Generated
BDT 10,347,612
The campaign generated more than BDT 10.3 million in reported revenue.
Total Orders
4,479Orders
Orders were generated through website checkout and messaging channels.
Total Messages Generated
18,676Messages
The campaign generated substantial customer conversations through messaging channels.
Performance Breakdown
| Performance Metric | Campaign Result |
|---|---|
| Advertising Spend | $4,555 |
| Approx. Advertising Spend in BDT | BDT 500,000 |
| Revenue Generated | BDT 10,347,612 |
| Return on Ad Spend | 20.7x |
| Total Orders | 4,479 |
| Total Messages | 18,676 |
| Cost Per Order (Approx.) | BDT 112 |
| Average Order Value (Approx.) | BDT 2,310 |
The original case study calculates ROAS and Cost Per Order using an approximate advertising spend of BDT 500,000.
Order Channel Distribution
| Order Channel | Orders | Share of Total Orders |
|---|---|---|
| Website | 2,548 | Approx. 57% |
| 424 | Approx. 9% | |
| Messenger | 762 | Approx. 17% |
| Other Assisted Interactions | Remaining orders | Not specified |
The original case study notes that the remaining orders likely came from other assisted interactions.
Lessons
Key Insights & Learnings
Authentic Creatives Can Drive Engagement
Simple, unedited product videos created a sense of authenticity and trust. The campaign demonstrated the value of testing relatable product-focused content instead of assuming that heavily edited creatives always perform better.
Messaging Is an Important Sales Channel
Many customers in Bangladesh prefer asking questions before purchasing. WhatsApp and Messenger therefore played an important role in capturing customer interest and supporting sales.
Seasonal Intent Creates Strong Opportunities
Ramadan generated significant purchase intent for healthy food products, creating an opportunity to reach customers when their interest in relevant products was high.
Product Basket Size Matters
The reported average order value of approximately BDT 2,310 suggested that customers were often purchasing multiple products or bundles rather than just individual items.
Conversion Strategy Should Match Customer Behavior
By supporting website checkout, WhatsApp, and Messenger orders, the campaign accommodated different purchasing preferences and expanded the available conversion paths.
Professional Disclosure
I worked on the SuperFit Food Ramadan 2026 campaign while serving at Techabyte Solutions. This was an agency-client engagement delivered as part of the agency's performance marketing services.
This case study highlights my contributions to the end-to-end performance marketing strategy and execution, including Meta Ads strategy, campaign management, optimization, creative strategy, and audience targeting.
The reported performance figures represent the overall campaign results delivered in a professional team environment and should not be interpreted as the outcome of my individual work alone.
All performance figures are based on the original campaign case study and have not been independently audited or verified.
Let's Build Campaigns That Deliver Business Results
Looking to improve your advertising performance, increase online sales, and generate stronger returns from paid campaigns?
Let's connect and explore how a data-driven performance marketing strategy can help your business grow.